“My mission is to increase the amount of flourishing people that reach their full potential in the world. I am inspired by the accomplishments of others I assist my clients to live life deliberately, to consciously craft desirable lives .” 

My business and brand ‘The Relationship Architect’ supports my desire to facilitate positive, effective and sustainable change in and between people. I encourage my clients to recognize when change is necessary and assist with accepting/allowing and initiating it to happen. Together we co-create, design and craft their different, preferred future.

As an internationally accredited ICF-PCC coach, experienced counsellor and facilitator I design processes for making progress, for optimal growing, relating and connecting. I have been providing solutions for change as a thinking partner since 2006, working independently and collaboratively with individuals, pairs and teams.

I am an affiliate coach of EmTalk.co.za– Onsite EAP Professionals, CoachMatching.com, Fibretraining.co.uk and Bizconsultants.co.za.

TRA creates solutions and processes for change in the following ways:

  • Partnering with clients for individual coaching/counselling face to face and online
  • Facilitating couple/pair, team & group coaching in a variety of contexts,
  • Training and education on a variety of topics e.g. TotalSDI, ‘Life Codes’, ‘People Paring‘ etc.
  • Delivering thought-provoking content at a variety of speaking events
  • Contributing articles and expertise for magazines, press and radio
  • Blogging when there is the time and the inspiration to share something useful
Delivering 'People Pairing' @ 24Slides

Delivering ‘People Pairing’ @ 24Slides

Shelley Lewin is an International Coach Federation (ICF) member and accredited Solution Focused Brief Coach (PCC), Coaching and Mentors of SA (COMENSA) member and practitioner. Shelley is also a counselling graduate from South African College of Applied Psychology (SACAP) and PSYCH-K Facilitator (PSYCH-K)


Shelley’s Strengths:

My top 5 strengths, as identified by Gallup Press Strengthsfinder2.0 (www.gallupstrengthscenter.com) are spread between three domains i.e. strategic thinking, relationship building and influencing:

Learner – desire to learn and wanting to continuously improve
Maximiser – seeking to transform something strong into something superb
Connectedness – having faith in the links between all things
Relator – enjoying close relationships with others and satisfaction in working hard with people to achieve a goal
Input – craving to know more, collects and archives all kinds of information

My top 6 strengths as identified by SDI Core Strengths (corestrengths.com/) are deployed within the domains of performance, people and process:

Analytical – dissecting and digesting information
Tolerant – recognizing and respecting how others feel
Fair – acting so as to be just, equitable and impartial
Self confident – confident of one’s own powers and strengths
Principled – adhering to certain rules of right conduct
Devoted – dedicated to some purpose, activity or person


Personal Bio:

Prior to my career in the helping profession, I worked as an international model in the fashion and beauty industry for 15 years. I have worked and/or lived in 20 countries calling four different continents home. It is the reason I enjoy people with diverse backgrounds and points of view. Having travelled extensively and been exposed to a myriad of cultures, I came to realize that regardless of ones age, race, faith, ethnicity and culture, we all share the same fundamental needs as human beings. The state of our lives can be attributed to feelings of worthiness. Every human being wants to be validated, to be heard, to feel that what they have to say matters. Ironically, being in a profession where ‘looking good’ is how you earn your living, I noticed that many of us in that vocation did not feel as worthy as others might have thought. My curiosity regarding this fact led me into the world of personal development.

Interestingly, I learnt that feeling comfortable in one’s own skin (self acceptance) has very little to do what what you look like on the outside. For many of us, the internal work to feel worthy is an ongoing process.

My best hope is to live an authentic, fulfilling and meaningful life which requires I have clear intentions and make deliberate choices. One of my favourite motto’s is “Live Life Deliberately” (and if I ever had a tattoo it would be this phrase). Essentially we live in a world of cause and effect- we create our own reality with our thoughts and actions. Life is not happening to us, life is responding to us. Consequently, I am mindful always of taking responsibility for the choices I make and the results I get in life.

I married my best friend Nathan in 2005, together we are raising our only child who has a passion and talent for golf. When I am not working, studying or researching you can find me outdoors on the golf course and in nature, having fun on set in TV commercials (remnant from my previous life), enjoying good coffee or socializing with my dear friends and precious family.